Thursday, March 25, 2010
Tuesday, February 17, 2009
Targetting the right keywords
There are areas in this world that are just hard to spell correctly. According to google, on average there are approximately 18100 searches a month for the phrase, 'Caribbean Holidays'. Compare that however to its misspelling, Carribean Holidays which has on average a grand, 22200 searches a month! Furthermore, the phrase 'Caribean Holidays' also receives approximately 1900 searches per month. In this instance that is at least 24100 searches for the misspelt version of caribbean.
Travel companies looking to target new business to their holiday websites need to consider how they are going to pull traffic in using these misspellings without making their sites look unprofessional.
The fastest means is to build a PPC campaigm around misspellings. Amazingly, a lot of advertisers don't think to include a list of misspellings in the keyword list for their site and those who do are reaping fat rewards for their efforts.It is important to be one step ahead of the game and many of your competitors will not yet be thinking about bidding on misspellings.
Caribean Holidays and Carribean Holidays aren't as popular for click-thru when compared with the true spelling, Caribbean Holidays, but they do add more traffic and are cheaper so are definitely worth bidding on if you can't optimise naturally for these terms. Use this strategy en masse to increase your traffic and your profits.
Even though searchers will misspelly keywords, they sometimes will use Googles correction system so that a new set of results appear. However, this is not always the case so make sure your PPC ads have great titles.
I would always suggest using googles adwords tool to find key related terms as in one respect you will find many more terms for your campaigns, but also it should give you ideas for common misspellings of your keyword. The interent is a hive of informtion and tools that can help you with your keyword research. Just do a quick search for 'misspellings tools' and you will find info that will get you loads of keyword misspellings.
So, when doing keyword research, always remember to look for the wrong spellings.
UK Pay Per Click Marketing for Your Franchise —Why It’s Something You Can’t Be Without
Here’s some information on a couple of free software applications that will assist you generateeffective keywords and keyphrases for Pay Per Click Marketing aimed at users in the UK
To enhance the position of your online marketing in search engine advertising, these tools will evaluate the status, tags, and density of the keywords and keyphrases of a URL.
Can You Define What Pay Per Click Is?
Pay Per Click (PPC) is a type of internet advertising unique to the Internet Perhaps you have noticed the phrase “sponsored results” or sponsored links” while using a search engine such as Yahoo or Google. In order to stay directly in command of how and when their listings are displayed and who views them, marketers on the net can use a PPC advertisement. Advertisers are able to get the best search engine visibility and arrangement for a certain group of keyphrases or keywords of their choice with PPC ads. A user can enter a keyword into a search engine that matches a keyword on the advertiser’s list and it will prompt the display of important online advertisements. The most important aspect of PPC advertising, though, is that advertisers pay only when a user clicks their ads.
Pay Per Click UK : useful Keywords Are the Best Software Tool You Can Implement for Pay Per Click Marketing
You want to be sure before you enter an agreement with a PPC advertising company that you have selected the right keyphrases or keyword How is this possible?. Well, there’s a great piece of free software out there called Good Keywords. You can locate the most useful keywords for your application by using this simple, versatile tool from Softnik Technologies. When you apply a set of keywords, the software will create a list of keyphrases that are logical. For instance, when you type in “toys”, “favorite”, “dog”, and “cat”, Good Keywords will create the following list: “dog toys”, “cat toys”, “favorite toys”, “dog favorite”, “cat favorite”, “cat favorite toys” and “dog favorite toys”. Bearing in mind that this is an exceedingly simple example, you can see the Good Keywords freeware can be an invaluable tool for those who need to generate more complex keyphrases for their PPC strategies.
e3KWD Check—An Alternative Application Tool for PPC
e3KWD Check is also a fantastic freeware program. This software will analyze the keywords present in a URL or a text file.
First, enter the file name or web address, then click on “analyse”. e3KWD Check will display a list that shows each keyword or keyphrase, its count, density, prominence and tags. Also, this software is useful for counting and comparing the total keyword number with the word total within the text file or web address. The total amount of words in the URL or text-based file is compared against the total number of exclusive phrases and words found. As you can see, with a little thought and foresight, you can positively influence the visibility of your ads to UK users by using Pay Per Click Marketing on the Internet along with a couple of clever and unique free software tools.
Sunday, February 1, 2009
Keywords - Choosing The Right Ones The First Time
Producing a 10,000 Keyword list is very easy for me. Producing a 10,000 keyword list that actually sells something is a different story. I've been studying keep word research for the past seven years and have generated many, many keywords for various niche products over the years. I have used and evaluated many tools yet I continue to use the very basic ones. Two freebies and one paid membership.
My keyword tools of choice are the Free Google Keyword Tool, Wordtracker and a Free Keyword Tool just released by Brad Callen call PPC Web Spy. There is one more that I use but I will introduce that to you in a later article.
Let me break each of these down for you as to why I like them.
First let's talk about the Google Keyword Tool. What better place to get quality keywords than from the source itself, Google! Their tool is accurate and to the point and can generate quite a few quality keywords for your particluar niche. It is simple to use and will provide you with quality keywords based on a search of your page. It's hard for Google to give you a poor quality score for a page that they provided the keywords for.
Secondly...Wordtracker. This site is hands down the industry leader in keywords. You can build massive lists of keywords from this site. It will cost you roughly $50 bucks a month but you will get more relevant keywords and the quality will be excellent. Their site tools offer a lot for performing keyword research as well.
Lastly, I want to recommend Brad Callen's PPC Web Spy. I just came across this little beauty recently when Brad sent me an email to test it out. I am really enjoying it and it makes competitive keyword research a breeze. It takes just seconds to produce an entire keyword list from each competitor on Google for whatever search term you are looking for. I cannot believe how simple it is. This tool will revolutionize the way we do keyword research forever. And...This is a FREE tool. Yes, I will say it again...PPC Web Spy is FREE!
Hope everyone is well,
Dale
Saturday, January 31, 2009
Advertising Your Way Into a Well-Oiled Machine Through UK Business Pay Per Click Marketing
Here’s some information on a couple of free software applications that will assist you generateeffective keywords and keyphrases for Pay Per Click Marketing aimed at audiences in the UK
You can use these tools for analyzing a URL’s keyphrase and Keyword prominence, tags, and solidity—thus, enhancing the standing of your online marketing in search engine ads.
Can You Define What Pay Per Click Is?
Pay Per Click (PPC) is a type of internet advertising unique to the Internet Per chance as you were making use of a such search engines as Google or Yahoo, you observed the words “sponsored links” or sponsored results”. By using a PPC advertisement, marketers on the internet can control exactly when, how, and also to whom they display listings. Advertisers are able to get the best search engine visibility and arrangement for a certain group of keyphrases or keywords of their choice with PPC ads. If a keyword that a user types into a search engine matches a keyword on the advertiser’s list, this action will trigger an exhibit of pertinent online ads. The most important aspect of PPC advertising, though, is that advertisers pay only when a user clicks their ads.
Pay Per Click UK : useful Keywords Are the Best Software Tool You Can use for Pay Per Click Marketing
You want to be sure before you enter an agreement with a PPC advertising company that you have selected the right keyphrases or keyword How is this possible?. Out there in circulation is a fabulous and free software application known as Good Keywords. Softnik Technologies offers an easy to navigate software tool that will direct you to the most relevant keywords pertaining to your own application. The software produces a number of possibilities as far as keyphrases that fit whenever a user enters a series of keywords. For instance, when you type in “toys”, “favorite”, “dog”, and “cat”, Good Keywords will create the following list: “dog toys”, “cat toys”, “favorite toys”, “dog favorite”, “cat favorite”, “cat favorite toys” and “dog favorite toys”. The aforementioned example is extremely simple; nevertheless, you will notice that the freeware from Good Keywords could be an exceptionally beneficial tool if one has the need for complexity regarding keyphrases for their PPC strategies.
A Different Software Tool Option for PPC—e3KWD Check
e3KWD Check is also a fantastic freeware program. The keywords that are in a text file or web address will be examined by this software.
Type in the universal resource locator or file name, then choose “analyse”. By using e3KWD, a list will be featured showing each individual keyphrase or keyword and its density, relevance, tags, and count. This program will count the keyword total in comparison with the text-based file or URL word content. In addition, there’s a feature that displays the total number of unique words and phrases found versus the total number of words in the URL or text file. As you can see, with a little thought and foresight, you can positively influence the visibility of your ads to UK users by utilizing Pay Per Click Marketing on the Internet along with a couple of clever and unique free software tools.
Thursday, January 29, 2009
Targetting Misspellings for SEO
Getting the spelling of some places right can be a difficult job. According to google, on average there are approximately 18100 searches a month for the phrase, 'Caribbean Holidays'. Compare that however to its misspelling, Carribean Holidays which has on average a grand, 22200 searches a month! Furthermore, the phrase 'Caribean Holidays' also receives approximately 1900 searches per month. In this instance that is at least 24100 searches for the misspelt version of caribbean.
Travel companies looking to target new business to their holiday websites need to consider how they are going to pull traffic in using these misspellings without making their sites look unprofessional.
Pay-per-click advertising is a very viable and easy option. Amazingly, a lot of advertisers don't think to include a list of misspellings in the keyword list for their site and those who do are reaping fat rewards for their efforts. If you find misspellings that are used by searchers but not yet noted by your competitors, you can find that you are paying very little for clicks to your site.
According to Google the correct spelling, Caribbean Holidays does recieve the most clicks. However, they also say that the two misspellings also add traffic (Carribean Holidays and Caribean Holidays). Use this strategy en masse to increase your traffic and your profits.
Of course some searchers will use googles 'did you mean' function and then end up with search results of the correct spelling, but this will not happen in every instance. It is very important to make sure therefore that your ad titles are very persuasive.
Have a quick look at google adwords tool which will show you a list of related terms to the keywords you have submitted. Oftentimes these are popular misspellings of the given keyword. You can always find a great range of tools on the web to help you find a massive amount of mispelt words.
So, when doing keyword research, always remember to look for the wrong spellings.
Wednesday, January 28, 2009
Free Keyword Tool - Uncover Competitors Keywords from Google in Real-Time
Having trouble finding those high converting keywords?Any Internet marketer will tell you that using the right keywords will flood your site with traffic.How easy would keyword research be if you knew exactly what your competitors were bidding on? Wouldn't it be great if you could see their highest bid for each and every keyword in their Adwords campaign? Armed with this information you could literally dominate any niche you choose!
Well...your time has come. Brad Callen has created the next generation of keyword tools, PPC Web Spy is the ultimate in keyword research tools available today.You can use it to "steal" any and all keywords your competitors are bidding on in Adwords. It will show you the number of clicks they are getting per day for each keyword and the price they are bidding for each keyword. And the best part is you can see all of this information without ever leaving the Google search page.
PPC Web Spy is a Firefox add-on that lets you click a button under each Adwords ad to display all the keyword data for that particular marketer. It is a remarkably simple product that has taken Brad years to develop at a cost of over $127,000! I cannot believe Brad is doing this but the cost for you to download this product is....You're not going to believe this? NOTHING! That's right for a limited time Brad is offering this astonishing Keyword Tool for FREE!
Don't waste any more time.You owe it to yourself to check this out...take a minute and see PPC Web Spy in action with your own eyes.This tool will soon be outlawed by Google. You will get more keywords than you've ever imagined and they will be precisely targeted for your exact niche that you are searching for.
See Screenshots and Download PPC Web Spy for FREE Right Now
You will not be disappointed.