AdSense for Content

AdSense for Content is the main AdSense program – contextually targeted ads
are displayed on your webpage, and you get paid for every click. These ads are
specifically targeted to the content of your webpage. Consequently, if you change the content of your page, the ads that are displayed would also change. AdSense allows you good control over what ads get served, since there might be some obvious problems if it didn’t. These include:

Blocking Ads – you choose

While the ad selection is automatic, you can block unwanted ads – such as those from your competitors. You just tell Google which companies to block from your sites.

Reviewing and filtering Ads – semi-automatic

Google has its own strict policies for ad content (no profanity, no racial
discrimination, etc). These are filtered out automatically from your point of view.
Additionally, you can choose to block additional content through custom filters.
This is slightly different than blocking an advertiser, since with this method an
advertiser you generally allow may submit ads that would individually be filtered
out.

Allowing the publisher to select an ad

In the rare case where Google’s content engines can’t make a clear match of ads to pages, they will let you pick which ads you want served. If you don’t pick, you’ll get public service spots.

The look-and-feel of Ads can be customized

Ads shouldn’t look out of place or be jarring on your website. Google allows you
to customize colors and layout. You can choose options provided or have your
own custom layout and color applied to the ads. The advertisers have no control
over this; as the material appears on your site, you can and should select how it
looks.

Tools for analysis

Tracking and analyzing the performance of any marketing campaign is critical.
Google AdSense provides a range of comprehensive online reports that allow
you to monitor and analyze your earnings as well as the performance of ads by
many metrics, including size, color, and so forth, so you can make adjustments to maximize the value of the placements.

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