What in the world is Search Engine Optimization (or SEO) and why is it so vitally important that you understand it if you have an online business?. Even if you’re not the smartest guy on the internet, it’s very easy to understand. SEO is basically the process of selecting the most appropriate targeted keyword(s) and keyword phrases related to your product, service, article, promotional offer, etc etc and ensuring that this particular phrase is going to actually appear on the search results when someone searches for your informtion. It’s completely useless to have the coolest website on the web if nobody is going to find you on the search results listings and this is the essence of SEO.
SEO basically involves fine tuning or optimizing the information of your site in conjunction with the HTML and “Meta Tags” and also involves building an optimized internal and external link structure. The greather the number of links to your webpages from other external sources, the more likely it is your site is considered relevant or these other external sources wouldn’t be linking to you (pretty logical isn’t it?) Search Engines which comprise the most web-visitor queries are obviously Google, Yahoo, MSN but there are also many other 2nd tier search engines as well (7search, searchfeed, enhance, kanoodle, pageseeker, search123 to name a few). Every search engine guards their ranking algorithm and secret methods very closely in an attempt to be known for finding the most valuable search-results and to prevent spam pages or automatically generated sites or programs from clogging those results. Many different factors are considered when a search engine ranks their listings where the factors considered and the weight each carries are always modified. These algorithms can vary so widely between search engines that a webpage which ranks #1 in one search engine could rank #200 in another search engine. I have no idea where my smartest guy on the web post ranks on some of the other search engines, but since you probably never even heard those 2nd tier search engines I provided earlier, I’m not overly worried about appearing in their results – Google is the mother of all search engines anyway so that’s what I focus on. New sites don’t need to be "submitted" to search engines in order to be indexed. One backlink from a high-authority site will encourage the search engines to visit the new site and begin to spider or index its information. It could take a few days to even weeks from the referring of a backlink from an established website for all the major search engine spiders to begin visiting and indexing the new site.
If all of this doesn’t make any sense at all and you have no idea what the best keywords are to target for your specific website or market, there are MANY 3rd party companies out there who can help you out. Reputable search engine promotion and optimization companies will look at the plan for your site and provide recommendations to sterngthen your search engine rankings which ultimately means increased website traffic. If you wish, many will also provide ongoing consultation and reporting to monitor your website and make further recommendations for editing and other improvements to keep your site traffic flowing and your search engine ranking high. Traditionally your search engine optimization company works in concert with your web designer to build an integrated plan immediately so that each and every aspect of design are considered at the same time.
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