Targetting the right keywords

There are areas in this world that are just hard to spell correctly.  According to google, on average there are approximately 18100 searches a month for the phrase, 'Caribbean Holidays'. Compare that however to its misspelling, Carribean Holidays which has on average a grand, 22200 searches a month! Furthermore, the phrase 'Caribean Holidays' also receives approximately 1900 searches per month. In this instance that is at least 24100 searches for the misspelt version of caribbean.

Travel companies looking to target new business to their holiday websites need to consider how they are going to pull traffic in using these misspellings without making their sites look unprofessional.

The fastest means is to build a PPC campaigm around misspellings. Amazingly, a lot of advertisers don't think to include a list of misspellings in the keyword list for their site and those who do are reaping fat rewards for their efforts.It is important to be one step ahead of the game and many of your competitors will not yet be thinking about bidding on misspellings.

Caribean Holidays and Carribean Holidays aren't as popular for click-thru when compared with the true spelling, Caribbean Holidays, but they do add more traffic and are cheaper so are definitely worth bidding on if you can't optimise naturally for these terms. Use this strategy en masse to increase your traffic and your profits.

Even though searchers will misspelly keywords, they sometimes will use Googles correction system so that a new set of results appear. However, this is not always the case so make sure your PPC ads have great titles.

I would always suggest using googles adwords tool to find key related terms as in one respect you will find many more terms for your campaigns, but also it should give you ideas for common misspellings of your keyword. The interent is a hive of informtion and tools that can help you with your keyword research. Just do a quick search for 'misspellings tools' and you will find info that will get you loads of keyword misspellings.

So, when doing keyword research, always remember to look for the wrong spellings.

UK Pay Per Click Marketing for Your Franchise —Why It’s Something You Can’t Be Without

Here’s some information on a couple of free software applications that will assist you generateeffective keywords and keyphrases for Pay Per Click Marketing aimed at users in the UK

To enhance the position of your online marketing in search engine advertising, these tools will evaluate the status, tags, and density of the keywords and keyphrases of a URL.

Can You Define What Pay Per Click Is?

Pay Per Click (PPC) is a type of internet advertising unique to the Internet Perhaps you have noticed the phrase “sponsored results” or sponsored links” while using a search engine such as Yahoo or Google. In order to stay directly in command of how and when their listings are displayed and who views them, marketers on the net can use a PPC advertisement. Advertisers are able to get the best search engine visibility and arrangement for a certain group of keyphrases or keywords of their choice with PPC ads. A user can enter a keyword into a search engine that matches a keyword on the advertiser’s list and it will prompt the display of important online advertisements. The most important aspect of PPC advertising, though, is that advertisers pay only when a user clicks their ads.

Pay Per Click UK : useful Keywords Are the Best Software Tool You Can Implement for Pay Per Click Marketing

You want to be sure before you enter an agreement with a PPC advertising company that you have selected the right keyphrases or keyword How is this possible?. Well, there’s a great piece of free software out there called Good Keywords. You can locate the most useful keywords for your application by using this simple, versatile tool from Softnik Technologies. When you apply a set of keywords, the software will create a list of keyphrases that are logical. For instance, when you type in “toys”, “favorite”, “dog”, and “cat”, Good Keywords will create the following list: “dog toys”, “cat toys”, “favorite toys”, “dog favorite”, “cat favorite”, “cat favorite toys” and “dog favorite toys”. Bearing in mind that this is an exceedingly simple example, you can see the Good Keywords freeware can be an invaluable tool for those who need to generate more complex keyphrases for their PPC strategies.

e3KWD Check—An Alternative Application Tool for PPC

e3KWD Check is also a fantastic freeware program. This software will analyze the keywords present in a URL or a text file.

First, enter the file name or web address, then click on “analyse”. e3KWD Check will display a list that shows each keyword or keyphrase, its count, density, prominence and tags. Also, this software is useful for counting and comparing the total keyword number with the word total within the text file or web address. The total amount of words in the URL or text-based file is compared against the total number of exclusive phrases and words found. As you can see, with a little thought and foresight, you can positively influence the visibility of your ads to UK users by using Pay Per Click Marketing on the Internet along with a couple of clever and unique free software tools.

Keywords - Choosing The Right Ones The First Time

Producing a 10,000 Keyword list is very easy for me.  Producing a 10,000 keyword list that actually sells something is a different story.  I've been studying keep word research for the past seven years and have generated many, many keywords for various niche products over the years.  I have used and evaluated many tools yet I continue to use the very basic ones.  Two freebies and one paid membership.

My keyword tools of choice are the Free Google Keyword Tool, Wordtracker and a Free Keyword Tool just released by Brad Callen call PPC Web Spy. There is one more that I use but I will introduce that to you in a later article.

Let me break each of these down for you as to why I like them.

First let's talk about the Google Keyword Tool.  What better place to get quality keywords than from the source itself, Google!  Their tool is accurate and to the point and can generate quite a few quality keywords for your particluar niche.  It is simple to use and will provide you with quality keywords based on a search of your page.  It's hard for Google to give you a poor quality score for a page that they provided the keywords for.

Secondly...Wordtracker.  This site is hands down the industry leader in keywords.  You can build massive lists of keywords from this site.  It will cost you roughly $50 bucks a month but you will get more relevant keywords and the quality will be excellent.  Their site tools offer a lot for performing keyword research as well.

Lastly, I want to recommend Brad Callen's PPC Web Spy.  I just came across this little beauty recently when Brad sent me an email to test it out.  I am really enjoying it and it makes competitive keyword research a breeze.  It takes just seconds to produce an entire keyword list from each competitor on Google for whatever search term you are looking for.  I cannot believe how simple it is.  This tool will revolutionize the way we do keyword research forever.  And...This is a FREE tool.  Yes, I will say it again...PPC Web Spy is FREE!

Get it Here Now!

Hope everyone is well,

Dale