Sunday, December 28, 2008

How to Profit from SEO Locally

Do you know basic SEO? Using your knowledge you can start a new service in your own home town helping local businesses gain visibility online. Most business owners are at a disadvantage in not understanding the value of search engine traffic. Your advantage is having the SEO skills that 99% of the people who need it, don’t have. 

I decided to open up my Redding Search Engine Optimization business after finding out how my friend was being ripped off by someone who offered him SEO services. Once I began talking to some local business owners, I began to realize just how valuable my own skills were. If you know SEO your knowledge is worth paying for. In this article, I'll show you exactly what I mean. 

One of my clients, we’ll call him Tom, owns a local flower shop. Tom pays $100.00 a month for a listing in an online directory for flower shops. I asked Tom if he had any idea of how much Internet traffic he was getting from the search engines due to his listing in this directory. He said, “Umm… I’m not sure.” 

This is not surprizing at all. And it is why quality SEO services are a very needed service. Just because someone knows what Google is, it does not mean they understand the value of a proper listing. Let me show you what I mean. 

In the next few minutes I was going to prove to Tom that his $100.00 a month was going right into the trash can. Sad, but true. It's one of those times where you want to say, "Brace yourself, this is going to smart a little." 

The first thing I did was show Tom what a possible customer would find when conducting a search in Google for his type of business. The goal was to locate his business through conducting a search using our town in part of the keyword phrase. The reason this is so important is because when people are seeking local businesses they will most often use the name of the town or city in their search. 

For instance if you wanted to buy flowers for a sick friend in San Francisco, but you lived in L.A. you might type the following into the search box, "L.A. flower shop". Even if you lived in San Francisco, if you wanted to learn about local flower shops in San Francisco, it is very logical to use that city as part of your keyword search. 

We tried many different keyword combinations and the flower shop directory where Tom was listed never showed up. I have to admit that I was very surprized that even I couldn't find the directory. And I actually know what I'm doing. 

This is very sad. The problem here is that anyone can set up a business and offer their services to someone who really doesn't understand the value of that service. If someone does not understsand the difference between a valuable search engine listing and one that resembles that of a pile of dog doo, then they surely wouldn't know when they're stepping in it. As in the case of Tom, he was not only stepping it it, he was paying to step in it month after month. 

After Tom overcame his innitial shock, he looked at me and said, "I don't want to know how this all works, I just want you to fix it." You see, Tom doesn't have the time to try and understand all the in's and out's of SEO. He knows the importance of new customers finding his services online and he was waiting for me to tell him what I could do about it. 

Now that I had Tom’s full attention, I could offer him my SEO services. I know exactly how to get his website listed so his local customers can find him. It’s a simple matter of optimizing his website and some additional SEO that will require a little offsite work. 

Instead of paying $100.00 a month to be listed in a directory that no one will ever find, Tom’s is paying me $100.00 a month to get his site properly listed in Google for local customers looking for his type of business. In this case, I wasn’t even asking Tom to spend any more money than he was already spending. This was, as they say, “a no brainer”. 

I have already proven myself with several other clients having a number one listing in Google, MSN and Yahoo so it was not hard for Tom to see how I could help him too. If you have not established your skills online yet, simply offer your clients the first 3 months free. Using basic "white hat" techniques you can help a local business gain a first page listing in Google just by optimizing their website. 

If you understand how to properly optimize a website you can help any local business gain a better local listing in the top search engines like Google and Yahoo. Depending on the type of business you may never have to do anything more than optimize their website. Even if your client wants to tackle some keyword search terms that are more competitive, you can tackle this using content management and charge an addition fee as necessarry. 

This is not a hard sell. Today it is vital to have your offline business properly listed in the top search engines.. if you come across someone who is totally Internet challenged, you can still show them exactly how valuable this is. Simply ask for 5 minutes of their time. Bring your own PC and Internet access if they don't have it. You can even meet at a local coffee shop with wireless Internet access.

It was very easy for me to start my Redding search engine optimization services. If you already know SEO, this just could be the perfect time to open up your own SEO services and BYOB today.

Saturday, December 27, 2008

SEO basics

Webmasters realize the need for visitors to their website. In the world of online business, almost everyone owns a website that sells some useful products. Without visitors to your website, you cannot sell anything. Millions of internet users may be searching for something that you sell. In order to grab their attention, you have to tell them about the existence of your website. Internet users take advantage of search engines such as Google to find out information. To grab the attention of these users, you need to take advantage of search engines. All the internet search engines look for quality information hosted in websites. If you are able to tell the search engines that your website has something useful for the user for certain keywords, then you can have your website listed in the first few pages of search engine results. Search engine optimization techniques called as SEO helps you to make search engines index your website.

Getting good search engine ranking is the key factor focused by the SEO techniques. To obtain higher search engine indexing, you may also consider hiring SEO services. When you develop websites, you have to focus on using contents that consist of your keywords. Your website contents should not be overly optimized. You have to make use of meta and title tags to inform the search engines about the main and secondary keywords. Some webmasters are intelligent to use anchor and alternate tags to include website keywords. 

Link building is the essential part of SEO. You have to look for true link building techniques to boost the number of inbound links to your website. The search engine crawler will search for all the links that are available in every webpage. So, when you have your website link in various websites, your website is indexed each time when the websites containing your link is indexed. Webmasters always look for high page rank websites to incorporate their links. Link exchange is another SEO technique where you exchange links with other webmasters. 

While building inbound links to your website, you should build the links gradually; otherwise, your website will be blacklisted. You have to maintain your website appropriately and you should include fresh contents occasionally. You should also track the performance of SEO and monitor conversion rates to improve your website. White hat and black hat techniques are two essential SEO techniques used by a number of webmasters. Irrespective of the techniques you use, you have to take care that your website consists of contents that are readable and usable for the visitors..

Friday, December 26, 2008

Get Increased Web Site Traffic: Rules Of Free Advertising

To make profits on the internet requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent.  Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent and it may take time. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums is that you can target a certain demographic group. You can discuss about lots of things about the niche that you represent or offer.Another fact is that you know what you are getting into and you will be prepared.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great method is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs. 

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results.

Wednesday, December 24, 2008

Free Backlinks Can Increase Your Page Rank To A PR 3 Really Fast

Climbing to the top of the search engines is the goal of every home base business owner that own a website. A well optimize website alone may help you achieve those goals if you are a niche market with little competition. On the other hand if your niche market is one shared by many marketers, you will have to prove to the search engines that you site has more relevance. The way to differentiate your business from the many on the internet is by creating high quality backlinks.

Money and time is often the deterrent that many marketers use to justify not being able to generate high quality backlinks. The truth is that creating thousands of backlinks does not have to be time consuming or costly. There are so many options if you serious about creating high quality free backlinks to your website. Using the methods I am about to share with you will be able to generate a PR 3 ranking in 90 days or less.

The first thing you must do to create free backlinks is to join five forums related to your niche. Once you have joined five forums, make sure you make a least 10 post per day to each forum. Forums more often than not will have a high pr ranking and are also indexed by the search engines regularly. Furthermore, every one of your post will equal to a high quality backlinks as long as you make sure you include you website's url in you forum signature.

The next step you will need to take is to submit your website to as many directories you can that are relevant to your websites content. You can either submit your websites manually or you can use a submission service to speed up the process. In addition to the backlinks, you will also generate a great deal of traffic.

The third step will be to write three articles per week and submit your articles to fifty article directories every week. Using this method is very effective because once your article is submitted, it will be available for distribution to othe high page rank directories, thus creating even more backlinks.

Method number 4 is to post to over hundred social bookmarking websites 3 times weekly. The social bookmarking websites are not scarce, there hundred of these sits on the web. These social web 2.0 sites have a high Google ranking and also can create a heap of traffic. I suggest posting to one hundred social networking and social bookmarking sites daily. To make the submission faster you should use a social bookmarking software to post to multiple sites at one time.

The final step is to submit your RSS feed to one hundred RSS directories. If you do not have an RSS feed for your website, you should look into creating one. RSS feeds are important in generating backlinks and traffic to your website. In the meantime you can substitute for not having an RSS feed by posting comments to ten do follow blogs daily.

The steps provided will take you approximate 2 hour per day to complete, while establishing a PR 3 website will bring you tons of traffic from the search engines. You may also receive offers from advertisers to display their ads on your PR 3 website thus increasing your income dramatically.

Sunday, December 14, 2008

How to Generate Repeat Traffic

If you work from home online you probably have a website up and running. And you may already have a decent amount of traffic. Now you want to encourage those visitors to come back.

Many popular websites rely on repeat traffic for growth. Turning loyal visitors into good customers is easier than new visitors. Why? Because this repeat traffic has become familiar with your site and your product. They begin to know and trust you.

But what can you do to keep them coming back? A static website just doesn't cut it. New information, new offers, new experiences - that is the bait that you need to lure those customers back.

Here are a few methods you can use to begin to generate repeat traffic:

Active Forums

Providing your customers with a place to interact and share their knowledge can work very well for some markets. A forum is just the answer. Not only will it keep the visitors coming back but it also fosters a sense of community and trust in you.

Start A Blog
This one is a no-brainer. Posting a new thought or update on a daily or weekly basis will make people check back in. If your content is concise and informative traffic will build and continue to flow.

Conduct a Poll
People want to be heard. But they may not want to invest the time inregistering for and writing a post on a forum. For those who are time crunched, a poll is an excellent alternative. Here they can just click a button and cast their vote. Often they will return to see the results and enter another poll that you may be offering.

Conduct a Giveaway
Everybody loves something for nothing. If you offer to give it away - they will come. And they will come back to see if they won. Finding something to give away isn't so hard either. If you do not have your own product - contact manufacturer's in your niche. They will often want the free publicity and will offer up one of their own products as incentive.

Update Constantly
Nothing turns people off like stale content. The more often you add new stuff, the more return visitors you will get. Often, when we start our work from home jobs, we are "gung ho" and offer fresh and fantastic content. But as time goes on, our enthusiasm wanes. This could spell disaster for new website. If you have writer's block, just scan the day's headlines for something relevant and post a short comment to get you through the day.

Saturday, December 13, 2008

Web Traffic Article Shows An Amazing New Way To Get More Web Traffic Using This Proven System

The number one question that most web masters ask is "how do I get more web traffic?". Let's say you're into Internet Marketing and you've got a new Web site. You'll find tons of books for sale on the Internet about how to increase your Traffic in 30 days, etc. Do not waste your money, most of that information is not worth reading.

Web Traffic Optimization

  • If you don't have your site optimized for your primary keyword you're just wasting your time.
  • Be sure to put your primary keyword for each page in your title tag.
  • Is very important that your pages are optimized for your keywords and that you take the necessary time to do it properly.

Obtaining links from other authority websites that already have lots of web traffic is important. You've got to get backlinks from other Web sites in order to get indexed by the search engines. Look at it this way, how are the search engine spiders going to find your website pages if there are no links pointing to them?

I know, you built it and they haven't come yet, and they won't come until you do certain things. It's not easy, but you have to have a little patience. It may take several weeks for your site to be listed in the search engines, which are the engines you will get most of your web traffic from. During that time you should be busy getting links to your site. Writing articles is an effective way of getting links.

Getting links can be automatic in some cases. You can sign up with a service like Linkmetro and get back links from other web sites automatically. I've found that you will get a lot of links from sites that have no pagerank when you go this route. Another, way is to put a linking script on your server so that web masters can swap links with you without you having to do anything. I like this unique method better.

4 Web Traffic Tips

  1. Another neat way to get links is to join forums that you have an interest in and start participating.
  2. Don't make the mistake of joining a group and try to sell something in your first post.
  3. Contribute content to the forum and your sales posts will be accepted later.
  4. Be sure to paste your URL in your signature so you'll get a link back to your site.

After you have been obtaining links for a while you will want to start checking to see exactly how many links you have. An easy way to do this is to go to Google and type in links:yourdomain-com. This works for most search engines and will alert you if your link activities are working.

Your largest obstacle to getting web traffic to your site is information overload. After you have been on the web for a while your inbound box on your email client will begin to fill up with offer after offer. You'll be tempted to purchase them all and what will happen is that you end up studying and reading all the time instead of working. Remember this and you'll do alright. Always do the most important task to get web traffic every day.

Rainbow Vacuum

Rainbow Vacuum Parts

Rainbow Vacuum Cleaner

 

Thursday, December 11, 2008

Discover How To Get Gobs Of Fresh New Traffic Today


It is no secret that in order to make a living on the Internet you have got to have lots of traffic. It is common knowledge and it is something that you know you have to have but you don't necessarily know how to grasp. The reason you built a web site in the first place was to maybe sell products, like a Rainbow vacuum performance power nozzle. Probably you have spent numerous hours trying to build the perfect web site. You may have used or any of the many other publishers to build your web site.

If you can manage to get large amounts of traffic you will be able to convert them into paying customers. At least that is the hope of most web site builders. Some of the larger web sites that have been created at great expense over the years have fallen by the wayside. However, there are many small sites that have done quite well selling things like the Rainbow vacuum.

By using Google Adwords you can zero in on your primary audience. Let's say that you have a web site that sells Rainbow vacuum parts, given a choice, which would you rather have, one thousand visitors per day of a general nature searching for everything under the sun or one hundred visitors looking specifically for vacuum cleaners. My choice would be the one hundred unique visitors looking for the cleaners. Why, simply because my conversion ratio would be much higher.

Are You Spending Lots Of Money To Make Money

We have all heard the saying, "You Have To Spend Money To Earn Money". While not always true, it does have application when it comes to using the advertising service that Google has called Adwords. I've used Adwords on a continuing basis for several years now and I would have to say that I have spent a lot of money with them. But the other side is that I have made more sales than I would have otherwise. In plain English, I took in more money than I put out.

"You can never go wrong making a profit" is what the former student of Glenn Turner, James E. Tolleson and his brother Rodney Tolleson said. This is correct, with one caution. If you spend one thousand dollars in advertising and make one thousand dollars, you have made a good investment. if you spend one thousand dollars to run ads and only make one hundred dollars in profits your risk reward ratio is too high.

What risk reward ratio is proper? That is something you will have to decide for yourself. I like a three to one ratio. If I can spend one thousand dollars running ads I'd like to see a 3,000 dollar profit.

Wednesday, December 10, 2008

Web Site Design tricks to Increase Serach Traffic

When undertaking a webpage design to promote article marketing, paying close attention to the content is very important. In this brief article, we’ll go over how web site design and content can be used to give your website an advantage over others when it comes to traffic, search engine rank, and other web page designing concerns. By following some of the information in this short guide, you can boost your site’s rank and increase traffic, making your website more successful in all respects.

The most important thing to remember while constructing a site is that good search engine optimization and article marketing are remarkably similar to positive web site design. Creating a variety of useful, user-oriented content is the best way to increase traffic. Serach Engine Optimization generally falls into one of two categories – white hat or black hat. White hat is any type of optimization that follows search engine guidelines and targets content at users. Black hat optimization attempts to trick either the user or search engine, and the content on the site is targeted at search engines to boost the rank, rather than at actual users.

Black hat optimization also uses deceitful techniques such as invisible text, off screen text, and “cloaking,” which is a type of code that makes the search engine see a different version of the website than users do. The best way to avoid black hat optimization is to make sure your web site is attractive to actual users, easily navigable, and has a high level of relevant content. Search engines will actively seek out and punish sites, especially high-ranking ones, which use black hat optimization, so be sure to try and avoid it. Remember, good optimization is the same as good web site design.

Search engines work by a process called crawling which is a technique where the search engine sends out electronic code packets called spiders. These spiders are designed to jump across accessible links and thereby map out and index web sites. The more easily spiders can find and get around your site, the higher your rank will be for relevant search terms the spiders find there. Including content in your web page design that includes these search terms is crucial to achieving a high rank on search engines. By following the guidelines for white hat webpage design, you can be sure to see your website flourish and enjoy a steady increase in traffic.

Tuesday, December 9, 2008

New SEO Tactics for a New Year

Are your search engine rankings in a rut? Have you been using the same old tired SEO tactics for quite some time now? Maybe it is time to add some new SEO techniques to your bag of tricks and get some new and improved search engine results for a brand new year. This is not to say that you should abandon the search engine optimization techniques you are already using such as high-quality, fresh and relevant SEO content, optimized keywords and keyword phrases, that would be counter-productive. But, adding some new elements into the mix can help to improve your search engine ranking and keep you on top for a long time to come.

One technique that is en vogue right now is blogging. Many people have their blog and their websites highly integrated so that one links to the other quite effectively. This is a way to add fresh, relevant content on a daily basis or at least several times per week and is highly effective in boosting search engine rankings. Having a variety of backlinks to your website is just another factor that the search engines look at when determining your search engine ranking.

Another way to add quality content and backlinks to your site is through the use of article marketing. Article marketing allows you to place niche specific articles all over the internet. These articles should be keyword rich, but not mention your product or website specifically. However, at the end of the article is an "author resource box" where you will have a link back to your website. This method not only provides quality linkbacks to your site, it also gives people good information and sets you up as the expert in your field.

Another excellent plan is to use forum posts with your website in the signature line. The important thing to keep in mind when using this tactic is to be sure that your posts are answering a question that has been asked by the poster in an informative and not sales-y way. By providing real value to the readers you will encourage more of them to click your link and visit your site. And once again you've got those backlinks adding to your SEO benefits.

Search engine optimization is a tricky business where the rules are always changing. You can either choose to keep changing along with it or get left in the dust. Obviously, your bank account will suffer if you don't keep up with it, so we suggest learning new SEO techniques to keep your site ranking high in the search engines. Keep current with seo tutorial and keep your site's ranking high.

A Profitable Internet Solution to Today’s Economic Crunch

What is the number 1 solution to helping your business survive during times of economic recession? The answer appears to be obvious. More customers. 

If you make money selling products or services to local clients you are most likely seeing a serious dent in your profits. Even though these are hard times and clients are not spending money like they used to, you can still boost your profits. 

How? By gaining more visibility than your competition When it comes to visibility offline, everyone knows that having your business in a heavily trafficked part of town will bring you far greaterprofits than if your business was far from town where there was little if any traffic. 

Gaining visibility through Internet traffic works the same way. In order to gain a substantial amount of new customers through the Internet, you need to have a website.

Yet, it is amazing just how many business owners do not have a website for their business. What is more amazing is that business owners who have a website are not taking advantage of the one thing that could give their business the ultimate boost in profits. 

What could make such a huge difference? 

Search engine visibility. More and more people are turning to Internet search engines like Google, Yahoo and MSN to find local services and businesses. Your website may be listed in every one of these search engines. At this point you may be thinking, “My site is listed in those search engines.” However, there is a difference between being listed and being visible.  

Let me give you an example. I live in Redding, Ca. The owners of Country Entrees happen to be friends of mine. They own a type of take and bake fresh food restaurant. The name of their restaurant is Country Entrees. However, the only way you will find that restaurant in Google is if you type in the actual domain name of their restaurant. You won’t find their website by typing in Redding take and bake restaurants. Low carb restaurants in Redding or Redding restaurants. 

Although it is important to have a website, it does not offer a lot of benefits to the owner if their website is not properly listed in the top search engines. In order to improve this situation a website owner needs to do one of two things. 

  1. Learn how to optimize their website for search engine traffic and do it themselves.
  2. Hire a search engine optimization service to do it for them.

The first option is the cheapest way to do this. However, cheap is not always beneficial. Why? Because your time is valuable and learning how to become a search engine optimization specialist will require you to spend a lot of time and money to get it done right. 

In addition to the time you will spend learning how to do this, there are monthly chores that are required in order to maintain a good listing position in the search engines. 

The time saving solution is to hire a search engine optimization specialist (SEO). A good SEO specialist will help you understand how to gain more visibility through keyword search terms. 

Now that you understand a little more about how search engines can help your business become more visible, you may be wondering what the owners of Country Entrees will do to increase their own visibilty. At this time they are in the process of making the decision to hire our new Redding Search Engine Optimization team or simply leave things as they are. Time will tell.   

I’ll be covering some tips on how to find a quality SEO specialist in my next article on search engine optimization. 

Article by Chrisi Darrington – Introducing Redding search engine optimization for businesses looking to gain more visibility online. Visit www.reddingseo.com for more information.

What an SEO Company can do for You

In case you don't already know, SEO is an acronym that stands for "Search Engine Optimization" and it is the best way to ensure that you get a high ranking on the top search engines and lots of traffic to your website. Many people try and fail to do search engine optimization on their websites themselves and this costs them a lot of money and sometimes causes them to fail altogether. This is a sad thing and quite unnecessary as well. There are many SEO companies that can make the difference between success and failure.

Some of the basic services that a quality search engine optimization company can provide are:

  • A complete review of your website content and structure
  • Technical guidance on your website improvement plan: for things like hosting, error pages, redirects and proper use of JavaScript and other elements
  • Providing good custom SEO content
  • Management of your online campaigns Keyword research and implementation
  • Expertise in specific niches

Once your website has been properly analyzed and updated for maximum SEO you should start to see your search engine rankings and traffic to your site increase steadily. There is a fine line between a site that is properly optimized and one that is not and it can be the difference between being on the first page of the search results and the tenth (where you might as well not exist). The small tweaks and updates that an SEO company makes to your site might seem to be insignificant to the untrained eye, but to the search engine bots they are as different as night and day.

Without a properly search engine optimized website it is next to impossible to get a good search engine ranking and that means not having enough traffic to your website to make money. Traffic is everything when it comes to a website. It takes a certain number of visitors to your website to make a sale and the more visitors you get the more sales you make. That's just common sense. The amount of traffic you get to your site relies about 85%-95% on your search engine rankings and so the importance of proper SEO on your website can't be overstated.

Search Engine Optimization Basics

Most people put a website up on the internet, put their website address on all their promotional advertising like business cards, flyers, etc. and then sit back and wait while they fanaticize about all the money that will soon be rolling their way. The problem is that the money never comes. So what are they missing? The answer is search engine optimization or SEO. You see, your website has to rank high with the search engines in order for people to be able to find it among the thousands or hundreds of thousands of competitors you may have on the internet. The following basic terms may help you understand the need for and basics of search engine optimization.

What is SEO?

There are certain techniques and tactics that can help your website get higher rankings on the search engines. Using these methods with that end in mind is known as search engine optimization or SEO. One of the most important parts of SEO is including high-quality content on your website. Your content or articles should be relevant to your topic, rich in the right keywords and informative to the reader. The search engine bots crawl your site and then complicated algorithms are used to rank your site.

What are search bots?

Search engine bots or spiders are computer programs that scan the content of your website and then relay important information about it back to the search engines. They look for consistency between your Meta tags, titles and keywords. They also check your keyword density, sitemap and other website features.

What is an algorithm?

An algorithm is a complicated mathematical formula that allows a variety of data (from your website) to be used in order to assign a particular value to something. So for your website, the algorithm is going to take a variety of seemingly unrelated factors and can combine them in just the right way to give your website its search engine ranking. The items mentioned above like keywords, keyword density, your sitemap, ease of use as well as other factors like how many backlinks to your site exist on the internet are all taken into consideration.

What is a search engine "ranking"?

Basically, this is what determines how much money your website is going to make. When a person puts a keyword or phrase into a search engine like Google, they get back a page of results. Where your website is in those results is your ranking. For instance, the top result in the search has the number one search engine ranking for that keyword. If your site is not on the first page of results the odds of anyone clicking on your site are dramatically reduced.

Hopefully these definitions have given you some insight into the complicated world of search engine optimization. Sometimes it is best to simply hire an SEO expert, especially in the beginning and then you can kind of learn as you earn. SEO is a complicated game, but the rewards are great for those who break the code and remain persistent.

Learn about SEO through seo training and keep current.

Monday, December 8, 2008

The Secrets of Good Search Engine Optimization

The purpose of Search Engine Optimization (aka SEO) is to boost your website's traffic by getting a high ranking in the search engine results through using the best keywords that relate to the content of your website. This comparative ranking is frequently seen as a great effort to make the best use of keywords, instead of a rivalry to surpass the competition. Conducting a search on your chosen keywords will give you a good idea of what your competitors are doing. It stands to reason, then, that all you really need to do is be slightly better than the number one website in those search results. This article offers ways to optimize your site and improve your search engine rankings with some good SEO tips.

One of the best secrets to good search engine optimization is using high-quality custom articles that are keyword rich (with the right keyword density). These articles need to be updated often to keep them fresh, since this is one of the things the search engines are looking for. Your articles must also be unique. Purchasing "private label rights" articles is a bad idea because you will be using content that might be on hundreds of other sites and you will be penalized by the search engines for this—as in sent to the outer darkness of the search engine results.

Another secret of good search engine optimization is to do your keyword research. While a certain relevant keyword or keyword phrase might get the most hits on search engines, they may also have the greatest number of competitors. By doing your research you may find other high frequency keywords and keyword phrases that apply to your topic and have less competition. You will actually be able to find out the average number of people that search for those keywords each month and how many other websites are ranking for those keywords.

You will want to plan your site and the content you write around these good keywords. That means you need to think about your site structure and what types of categories you want on your site. You also need to think ahead about the exact type of content that will go on your site and how you will link to it within your own navigation. This is a part of the internal linking structure of your site.

Once you have your site planned out and your content written, you will need to set-up a link building plan. How can you get quality links as quickly as possible? Will you write more content and submit it to the article directories? These are the questions you need to have an answer to before you get started building your links. Of course you still want to use the right Meta tags and submit your site to the search engines as you have probably been instructed to do already, but taking a few extra steps can be the difference between the success and failure of your website so learning new secrets of search engine optimization is something that should be a constant process.

Search Engine Optimization Made Easy

Breaking the essentials of seo optimization into five easy steps:

The only way to make money online is by driving large amounts of traffic to your website and getting a decent number of them to convert into paying customers. The challenge of getting these large numbers of people to your website hinges on getting a good ranking with the search engines because that is how the majority of people will find your website. The key to driving traffic to your site is known as search engine optimization and although it consists of many steps and methods, this article will attempt to break it down into five easy steps to help you navigate this task more efficiently.

Step One: Choose your keywords and keyword phrases.

This is the keyword or keyword phrase that people are most likely to use when looking for your product online. It is important to think like a customer, rather than an industry insider, when choosing your keywords. You should also take the time to do your homework as there are many tools online that can help you choose the most effective keywords and keyword phrases for your website.

Step Two: Check out your competition.

Once you have chosen your keywords and keyword phrases try running these through the top search engines and then check out the competition. Look for reasons they are ranking at the top and think about how you can do what they are doing a little bit better.

Step Three: Get good SEO content.

The best way to get good content articles for your website is to purchase custom written SEO articles on your topic. Trying to write them yourself is usually not a good idea unless you are an experienced SEO writer already. The proper use of your keywords and keyword phrases and their density is vital to your success and not something you want to gamble on. You should never, ever purchase "private label rights" articles because these articles may be used on countless other websites and the search engines will penalize you for not having unique content.

Step Four: Website Promotion.

There are many ways to get your link out on the web and start making a name for yourself. You can use email marketing, blogging, blog post comments, article marketing and forum posts just to name a few. There are services that can perform these functions for you if this seems overwhelming.

Step Five: Monitor your results and aim for constant improvement.

You should be running a search for your keywords often and analyzing how your website is ranking. You may need to submit your site to the search engines to get on their radar (make sure their robots are crawling your site). You also need to constantly update your SEO content so it remains fresh. If your rankings are slipping, that may indicate that it is time for some fresh articles.

There is a lot to learn when it comes to search engine optimization, but the good news is that there are numerous resources available to you on the internet. Learn about SEO through seo tutorial. Or you can pay others a small fee to do the things you don't know how to do and learn as you go. In the end, you will get a good education and make a lot of money in the process.

Increase Your SEO to Increase Your Bank Account

If you have been running a small-time website and making a little cash on the side, but are now worried about losing your day job or suffering from the poor economy; it may be time to take your web business to a whole new level. By increasing your website's search engine optimization (SEO) you can increase your income substantially to the point you no longer need a day job and can basically do as you please most of the time. With the right SEO tactics in place you can get your website to the top of the search engine results and start pouring in the cash.

The old saying that "it takes money to make money" is partially true when it comes to running a successful website business. Although, the amount of money needed to make a difference in your web business is really low compared to the investments needed in a brick and mortar business. Realistically, paying for a few small things like custom written SEO articles and some social bookmarking is a drop in the bucket compared to the profit potential these tactics provide. We're talking pocket change, here. But, failing to take action can cost you big. Thousands of people everyday are losing their homes to foreclosure because they are losing their jobs and you don't have to be one of them.

Getting your website up to par is something that should be high on your priority list. The competition is getting stiffer everyday and the time to position yourself for success is now. Using the right SEO tactics in the right way will get you to the top of the search engine rankings and help you brand yourself so that you can remain on top when the hoards of other people figure out what is going on and try to edge in on your action. This means you need to create top-notch content for your website and give your visitors something to offer. This also means you need to start a link building campaign and make sure you incorporate good keywords into your content.

Using proper SEO techniques is how every top internet millionaire got where they are today. The product is important, of course, but it is the marketing that brings in the money. If you want to start increasing your bank account right now, then you need to start increasing your SEO efforts right away.

If you'd like to add SEO to your traffic generation techniques, then learn from our free seo tutorial. Visit http://www.InlineSEO.com and watch our search engine optimization tutorials.

How Search Engine Optimization Increases Profits

For anyone who is attempting to make money online their website is their livelihood. It is important for them to understand that without strategic seo (aka SEO) they might just as well be standing in the unemployment line. You see, the majority of people locate the websites they will purchase from through a search engine and they usually only click on a website that shows up in the first page of the search engine results, so any website that isn't on the first page of the search engine results may as well not even exist. You can't make sales without getting traffic to your site and you can't make money without making sales, right?

By getting a website properly search engine optimized many more people will visit that website. Depending on how well the site is set up for conversion a website will turn a certain percentage of its visitors into customers. So, the more people that visit a website, the more sales that website will make. If a website is getting a 3% conversion rate (fairly common) that means that 100 people have to visit a website before 3 people will make a purchase. With figures like that you can see why it is essential to drive huge numbers of people to a website in order to make any money.

So, what factors are involved in getting a website search engine optimized? One of the most important parts of search engine optimization is good SEO content. Web "spiders" crawl through a website looking to see what the keywords are and how many times they are used on that site and then report this information back to the search engines. This is one of the main factors in determining a website's search engine ranking and obviously, in determining how much money that website will make. Good content will not only get a website a good search engine ranking, but it will also inform and entertain the people who come to that website which will make them more likely to stick around and return…the more time they spend on the website the more likely they are to make a purchase.

Getting the right SEO can be tricky, but an abundance of companies offer top-rate SEO service for a nominal fee. Getting the right SEO determines the success or failure of a website and thus their profit, so a small investment now is worth the big payday later to anyone wanting to succeed on the internet.

If you'd like to add SEO to your traffic generation techniques, then learn from our free seo training. Visit http://www.InlineSEO.com and watch our search engine optimization tutorials.

Sunday, December 7, 2008

How to Get a Top Search Engine Ranking

Getting the top ranking on a search engine with your website is the equivalent of winning the lotto. It makes you the kingpin of your niche on the internet. As long as your website is set up to provide a decent conversion rate, you are certain to make a lot of money. It remains a commonly accepted truth that getting top rankings on the search engines indicates that people are more apt to click on your link. If your website design is as good as your SEO, they won't leave your site disappointed. But alas, for many internet marketers scoring a top search engine ranking can appear a tad similar to the pursuit of Big Foot, although armed with the right information and game plan it is definitely attainable.

The first step to earning a top ranking on the search engines is to update your website contents regularly. You need to have up to date, new and pertinent articles that relate to what you are trying to promote. So if your website is trying to sell children's vitamins, your articles could be about the importance of certain nutrients for children's health, but it would not be about how to discipline your child. Your keyword or keyword phrases might include the word "child" but the content would still need to relate to vitamins. You also want to make your site free of superfluous clutter in order to make it as uncomplicated as possible for the search bots to discover and examine your website contents. There are several different things you can change in order to improve your website's search engine ranking and make it to the top.

The algorithms that the top search engines use to rank websites are always changing. Their goal is to provide searchers with the most relevant results and not to reward websites that have used a system to get to the top. This is why your website must provide excellent user-friendly information that people will benefit from in order to achieve a top ranking. Since this is a complicated endeavor, you may wish to hire a good search engine optimization companyto help design your site and implement the most current SEO tactics. Any expense you incur to get a top search engine ranking will be paid back to you a thousand-fold with the huge financial success you will certainly achieve.

None of this is meant to discount the fact that your website design matters. But, the fact remains that you must get people to visit your site or the design is meaningless. Achieving a top search engine ranking is the most effective way to drive traffic to your site and SEO is the way to achieve a top ranking.

Optimizing your site for the search engines means free traffic for years to come. Learn how with our seo tutorial. Gain search engine optimization insights from http://www.InlineSEO.com

Getting a Top Search Engine Ranking—Pipe Dream or Possibility?

Earning a top search engine ranking almost guarantees that you will make a lot of sales and earn a ton of money, but there are sometimes thousands or even hundreds of thousands of other websites competing for the same type of products and services so how can you possibly hope to rise to the top? The answer is with the right search engine optimization. The website with the most unique, fresh, high-quality content and the right density of the right keywords or keyword phrases is usually the one that wins.

So, how do you come up with this unique, fresh, high-quality content that contains the right density of the right keywords? You can study the subject yourself and learn the hard way through plenty of trial and error or you can hire some professionals and get the job done right the first time. One way to do this is to hire an SEO company and let them analyze your site and make the recommendations and changes needed to get your website up to par. They will provide the unique content based on their own keyword analysis.

Another possibility is to find the keyword analysis software on the internet and conduct your own search. After determining the best keywords to give you high results you can hire an SEO article freelancer or purchase from an SEO article company. These people are experts in SEO and can write unique keyword rich articles for you on a regular basis for a low fee so that you keep your content fresh and your costs down as well. You can also purchase articles for article marketing and pay to have them placed in directories. These tactics are sure to increase your search engine rankings and bring more money in to your site.

The idea of earning a top search engine ranking is more than just a pipe dream, it is something you can set as a goal and achieve with the right search engine optimization techniques. Whether you choose the "learn as you go do-it-yourself" plan or hire some professionals, when you get it right you will start to see results.

If you'd like to add SEO to your traffic generation techniques, then learn from our free SEO training course. Visit http://www.InlineSEO.com and watch our search engine optimization tutorials.

Saturday, December 6, 2008

Influencing Ways To Increase Your Traffic Generation

One of the ways of building traffic is search engine optimization.


The kind of visitors that these owners would want is those who are interested

already on the website's traffic. They are the same ones who will benefit

more on what the site have to offer.

This is the key why your visitors should be highly targeted ones. Now, you

may be wondering, what is the best way to get targeted online traffic

generation coming over to your site?

Take it from the experts. Below are some of the things that proved effective

for them in increasing their traffic generation system.

1. Search engine optimization. This should be first and foremost in your mind.

Whichever way you put it, in the online world, search engine rules. To be

known in this business is to be recognized by major search engines. Your site

needs optimization in these search engines. Know the importance of links and

site tactics.

2. RSS. Blogs and RSS feeds go hand in hand. Since more people are into blogs,

website owners are finding that this has become a valuable tool in getting

traffic. Once you input RSS feeds into your blogs, expect a great number of

targeted website traffic to come pouring into your site.

3. Viral Traffic:

The viral marketing techniques you should are the ones, which you can brand

with a link to the company and that can pass around with no trouble at all.

Programs that goes with what your site is all about is another viral

marketing suggestion you may want to consider.

4. Articles Submission:

This works big-time. Whenever article marketing is used, major changes for

the better have been made on many websites. Not only were website traffic

increased, the profits are also doubled. Article marketing is an effective

means of getting targeted visitors into your site.

Submit your articles to article directories and published on websites. Before

you know it, your content will be displayed on various websites and read by

customers who would even be attracted to what you are offering.

The technique in article marketing is to write quality and informative

articles that focus on your niche market. Publishers are always on the search

for fresh new contents. Once they see your articles, they would want to use

them in their publications. When this happens, your link popularity will be

given a boost along with your search engine rankings.

When writing articles, utilize the right keywords to be optimize your

rankings. They should then match the topic of your site. It is best to try

and use keywords that have very high traffic but with low competition from

existing websites.

Website traffic generation is a continuous process that website owners have

to maintain. Try to use these techniques that the experts have found to be

beneficial. Or you can think up others ways of for your own.

Friday, December 5, 2008

Internet Marketing Tip: Using “nofollow” Tags To Increase Website Traffic

Internet marketing tip: using “nofollow” tags in your affiliate links

 

search engine optimization internet marketing is so completive any edge you can give your self is very important. Using "nofollow" tags in your affiliate links can give you this edge. I personally thought this was a lot of baloney, but I tried it anyway. Wow! Am I glad I did! I went through all my pages where I have affiliate links, about 100 in total and added the “nofollow” tag. To My amazement my google page ranking for my website http://www.oldfishinghole.com changed from a 2 to a 3 ranking within one week!

 

Folks, this is a very easy to install Internet marketing tip that could gain you 1000’s of visitors in traffic . The cost is reasonable, it can't get any better then FREE. For some reason Affiliate links without the “nofollow” tag tend to diminish your google page ranking by sucking some of the power of the ranking or as some call it your power ranking “juice”. Don’t ask me the specifics of this definition because I could not begin to understand it. I just know the Internet marketing tip “nofollow” tags really do work.

 

To enter the Internet marketing tip “nofollow” tag add it to your affiliate links as follows: (I will use one of my affiliate links as an example. Make sure the you enter the tag right after

 

a ref="nofollow" href="http://article999.kickbutt.hop.clickbank.net">Claim Your FREE Micro Niche Finder Videos! Click Here! Notice that tag follows directly after a. Please notice that the < was removed so i could show this example, Otherwise this would show as a anchor link.

 

I sincerely hope you folks use this Internet marketing tip, "nofollow tags, it certainly helped me with my business websites. We wish you the best of luck in your online endeavors.

Mark Fleagle , online business owner for over 10 years

First Page Google Rankings Are Easy Click Hereinternet marketing tip click here for details

 

Thursday, December 4, 2008

Why Search Engine Optimization Matters

If you are trying to make a living online your website is your source of income. Without proper search engine optimization—or SEO—you might as well be flipping burgers at the local fast food joint, because you will make more money there. 85% of people find the things they buy online through search engines which is why it is vitally important that you get a high search engine ranking. Trying to run an online business without good SEO or search engine optimization would be like trying to run a brick and mortar store out of a plain brick building without any signs, you might get an occasional straggler walking in, but masses of people are never going to find you.

So, how do you get a better search engine ranking? Mostly, you will get a better search engine ranking by building a better website. Now, this doesn't mean that it has to be fancier, prettier, or more high tech—sometimes those things can actually work against you—but it has to have better content along with good functionality. The search engines' robots don't care how pretty your fonts are or what colors you use on your website (these things may affect your conversion rate, however, so this is not to suggest they don't matter at all), but they do care about the words on your website. You see, the search engines use complicated algorithms to determine whether a site is providing high-quality content on their websites.

How does a robot know if your content is high-quality? They judge your SEO content by a couple of factors. They check to see if your keywords match your page's subject and how many times you use them. Too many can get you blacklisted as it will appear that you are just trying to get a ranking by using a keyword over and over. Too few and you won't get ranked for that keyword at all. SEO articles must provide a delicate balance between informing and entertaining the viewer and providing the right density of keywords in order to achieve proper search engine optimization for your website. And your content needs to be "fresh". The same old SEO article left there for a year may pull in good search engine rankings in the beginning, but suddenly you website will disappear almost entirely off the radar.

If you want to learn how to incorporate SEO into your marketing efforts, then you need to enroll in an seo training course. Proper SEO can take some time and effort to learn, but the good news is that there are plenty of companies that can do it for you for a very low fee. Whatever the charge is will be well worth it in the end because you will be able to make a lot of money with your search engine optimized site.

Monday, December 1, 2008

Google Page 1 in 4 Crucial Steps

It's the most coveted position to be in, it's also the most lucrative when you've got something to sell or a hot topic to discuss, with ways to earn revenue through simple ads or affiliate programs listed on your page...

...I am of course, talking about being on page #1 on Google.

It's also very hard for many search terms, due to the inability to know what factors will propel you to such a great position.

However, even though we don't know Google's complex code for how it decides to rank pages in its listings, we do know enough to find our own way there by using some tried and tested techniques, all thanks to the growth of Web 2.0, advanced keyword tools and some timeless SEO principles that cannot be denied by any search engine...

Step 1 - Make your site shine first

Your website needs to be easy to navigate, easy to read and interact with and of course have some quality, unique content. There's plenty of ways to create websites on the fly these days and in terms of ease of use I would recommend using a Word Press blog installed on your domain to make the site good looking, easy to navigate and of course search engine friendly.

Step 2 - Add quality content

This is what the web is all about and you'll find that the most valuable and worthwhile content will always find its way to the top of the search engines for relevant terms all on its' own. People will naturally link to your site, plus the more content you add, the more chances you'll have of being found on hundreds of different keyword searches.

Step 3. Target some good keywords

When creating content, target specific keywords that you'd like to be found for. The more competitive keywords may be hard to rank for at first (whilst your site is still new and has no authority) but you can get found for less competitive keywords with a little effort. You should include the keywords in your page title, opening paragraphs and throughout the entire page. You might want to include the keyword in the Meta descriptions too, although there's less evidence that this actually makes a difference these days.

Step 4. Keyword rich back links

This is the biggie in terms of getting ranked well, especially for your chosen keyword phrases.

There's a difference between getting some simple links back to your home page, and having other authority sites linking back to your page using proper keyword rich anchor text to specific pages on your site. This is an example of a bad link back to your site:

Check out this person's site at http://thispersonssite.com

And this is an example of a great keyword rich, anchor link to your site for maximum SEO benefits:

Check out this person's site My Main Targeted Keyword Phrase That I Want To Rank For Goes Here

Can you see the difference?

Don't fall for the hype about SEO and overnight rankings. The reality is, the most stable rankings will take time to appear but once they are there, you can expect a lot of traffic and sales as a result.

SEO is just one part of getting traffic to your site you'll be pleased to know that there is a wealth of other lesser talked about strategies to get sheer amounts of traffic in a few days or weeks, which lasts for a very long time to come. If you'd like to know more about these cost free strategies, then check out http://secretcode.jonathan-jenkins.net/