Targetting the right keywords

There are areas in this world that are just hard to spell correctly.  According to google, on average there are approximately 18100 searches a month for the phrase, 'Caribbean Holidays'. Compare that however to its misspelling, Carribean Holidays which has on average a grand, 22200 searches a month! Furthermore, the phrase 'Caribean Holidays' also receives approximately 1900 searches per month. In this instance that is at least 24100 searches for the misspelt version of caribbean.

Travel companies looking to target new business to their holiday websites need to consider how they are going to pull traffic in using these misspellings without making their sites look unprofessional.

The fastest means is to build a PPC campaigm around misspellings. Amazingly, a lot of advertisers don't think to include a list of misspellings in the keyword list for their site and those who do are reaping fat rewards for their efforts.It is important to be one step ahead of the game and many of your competitors will not yet be thinking about bidding on misspellings.

Caribean Holidays and Carribean Holidays aren't as popular for click-thru when compared with the true spelling, Caribbean Holidays, but they do add more traffic and are cheaper so are definitely worth bidding on if you can't optimise naturally for these terms. Use this strategy en masse to increase your traffic and your profits.

Even though searchers will misspelly keywords, they sometimes will use Googles correction system so that a new set of results appear. However, this is not always the case so make sure your PPC ads have great titles.

I would always suggest using googles adwords tool to find key related terms as in one respect you will find many more terms for your campaigns, but also it should give you ideas for common misspellings of your keyword. The interent is a hive of informtion and tools that can help you with your keyword research. Just do a quick search for 'misspellings tools' and you will find info that will get you loads of keyword misspellings.

So, when doing keyword research, always remember to look for the wrong spellings.