The Basic Strategy To Search Engine Optimization

Traffic Waterfall

Internet marketer Experts know that Search engine optimization (SEO) is very important, and determines whether you succeed in making money online or not.

Using SEO can help make your sites rank higher in the SERP results, helping you drive more traffic to your site. The process of SEO involves choosing the best keywords for your website content.

This article will present simple, proven techniques to improve SEO.

• Knowing all your keywords and phrases is important so you can use them in your content as much as possible. This ensures that your keywords will come up the highest when people type in your keywords into search engines. Look for more traffic if your website is showing up at the top of search engines.

• In designing your site, use your keywords in the header, the title and the body of your text.

• High quality, unique fresh content on your site is important. Duplicate content runs the risk of having getting your site penalized by search engines. Making sure to have lots of fresh content will get your site indexed more often by the search engines, which in tern makes sure more people will find and visit your website.

• Submit your site to as many directories as you can. This means that your website will be visible from search engines and people will easily find it.

• Make links with other sites that are similar. If you link to other websites it helps your sites popularity. Make sure you include your website URL when you are posting in forums and submitting articles. Exchange links with other related websites.

• Having a blog and using your keywords regularly in your niche works well. This will increase your page rank and the authority of your blog, since search engines will freequent your site more often if you regularly add more content.

These steps can help to increase your website ranking on major search engines, Follow them, use your keywords in everything you do and you'll see more traffic directed to your websites.

On page SEO for newbie

On page optimization is an important aspect of SEO services and Search Engine Marketing. It is the way by which many elements on the webpage are corrent structured so that it can be discovery by search engines for targeted keywords or keyword phrases.   

On page optimization is pretty easy and must be a target not only for the main web page but also for every single content page within the website.

The following are the few of the techniques of On Page SEO web design optimization:

1. Add Keyword in Title: Include ONLY our main keywords. The least amount of keywords you can put in the title, the more important Google will give to every key words and the higher the site will rank.
2. Add Keywords  in

   header tags: The

   header tag should be as far towards the top of the page as possible. You can think of an

   header tag as a title for whatever content you have on your page.

3. Add Keywords  in

   header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the

   header tag. The

   tag should be placed somewhere towards the top half of your webpage

4. Keyword Density: It is the percentage of the number of times the keyword or keyword phrases appear as compared to the number of words in a particular webpage. Remember to mention every keyphase in a natural way when you are writing
    
5. Bold or italicized keyword text: Bold is used as strong and italics are used as emphasis tags in the body copy of the blog posts. This will help the search engines like Yahoo which words/phrases should be given more weight.
6. Nicely include image or photo tags: image tags is the description of the photo or image for google or other search engine. You should always include the key word and phase in the alt tags to increase key word and phase dentisity, but not overdo it.
7. Anchor Text: It is the clickable or the visible text within the hyperlink.
8. Keywords included URL: Search engines account the keywords used in the URL. So it’s a good habit to include your main keywords in the URLs of your web site. 
9. Link structure: If the navigation menu of a website is structured then the visitors will navigate the website with just few clicks. It is essential for the consumer. This will also benifet the search crawler to get several URL to follow.

 

How Do I Elude from GG Sandbox?

What is the Google Sand box porblem?

Webmasters found that the new websites optimized and having number of inbound links were not ranking well for the selected keywords. It was discovered that after being showing in the search result for two weeks, webpages ranking were either decreased from index or ranked low for the target keyphases.

The websites were losing the high SERPS positions, whereas previously low-ranking websites had the opportunity to rank near the top for their keywords. This provided the evidence of the Google Sandbox that gave the chance to the Search Engine expert and Search Engine Marketing Specialist to understand what exactly the Sandbox effect was. 

Possible explanations for the Google Sandbox effect

“Time Delay” factor is the most common factor of Google Sandbox effect. This ‘website aging’ theory has earned a lot of importance since the webmasters felt the effects of Sandbox after a certain period of time. However, it is an artificially imposed penalty on the websites.

As stated to the ‘Link threshold' rule, a certain amount of quality and quantity and the history of the inbound links will avoid Sand box issue.

How to find out if your website is ‘Sandboxed'?

When your website does not appear in any of the SERPS for the desired keywords or if the results are not satisfactory though there are inbound links and proper on-page optimization then the website is definitely Sandboxed.

Google Search engines will provide most relevant website to their visitor. SEO researchs and design complex algorithms to conjecture relevancy of content for different keywords.

The Sandbox limited the new sites; the problem diminish on the basis of timing of the web sites but on the link URL history. As determined by the ‘Allegra' update web sites that were constantly being SEOed when they were in the Sand box began to rank very top for targeted keyphases and keywords when the Sandbox issuce finished.

• SEO technology strategies to minimize your website's ‘Sandboxed' time
• Start promoting the website the moment it is created.
• Make low-intensity and long-time link building schedual.
• Keep away from black hat SEO techniques. 
   

Long Tail Keywords For SEO

So many keywords are impossible to rank for if you're just starting out. Lucrative categories like DUI lawyers is so competitive it doesn't make any sense to go after it — too many law sites are out there looking to solve the problems faced by those charged with driving while intoxicated. Attorneys know there's money to be made from these people and so they devote considerable resources to getting high rankings for their own sites.

Direct attacks won't work in this scenario. The market is simply too competitive to break into. Instead, you have to approach it indirectly through the long tail. Long tail keywords will get you rankings and traffic for much less work.

The term "long tail keyword" refers to a very focused search phrase consisting of at least three keywords. The really good long tail keywords consist of at least 4 or 5 keywords in them. The search volume for a long tail keyword is not very high, because it's so focused, but the traffic it generates is definitely extremely targeted.

A simple example to demonstrate the concept. According to Google's own keyword tool, the term DUI lawyers is searched for about 75,000 times a month. A quick look at Google shows that there are 6 million sites that match that keyword. Super competitive!

Change the phrase by adding a place name to create the term Los Angeles DUI lawyers and you've drastically cut down competition — only about 400,000 sites match that term. The search volume is less, too — about 1500 searches per month — but it's a much more realistic market to break into. Normal SEO techniques are more likely to work with long tail keywords than high-volume, saturated keywords.

One problem with long tail keywords you need to target more keywords to make a real difference. It's a volume game — the more long tail keywords you rank for, the more traffic you'll get. This can require a lot of effort. Over time, though, you'll also find that your sites get better rankings for the main (short tail) keywords, a nice side effect of targeting long tail keywords.

Google Ads Are An Art

The words that you use when writing Google ads are a whole lot more important than you think. The majority of folks out there are trying to get their problems solved. They want to find out about all the features of your products, as well as the cost. The big challenge for you as an advertiser is the limited space you have to work with. In Google ads, the headline is only 25 characters, and the body is only 35 characters. Therefore, your objective has to be a clear, simple and relevant message from your ad. 

The headline must contain the exact keywords on which you are bidding and paying for. Write anything else and you are getting robbed. Lots of marketers make the huge mistake of writing a headline that will push the product title or brand name, but you must know that most of the time people who are seeking solutions are always seeking information first and not a product review. Therefore, your Google ads must be as relevant as possible to what people really want. And if your potential customers feel that the ad is truly relevant, then they will click your ads, and your CTR will increase.

After the headline, you still have two lines remaining from which to sell your potential customer on your great product. The question to ask yourself is what would you be searching for if had this same problem? The answer is most likely that you would want to know about the features of your product and whether it can fill your needs. So the second line in your ad needs to be about the benefits your product is offering.

The final line in your ad should stress your wonderful offer. And you should have a unique offer or something that makes you stand out a little. Keep everything simple here, and do not include any call to action phrase.

In conclusion, a good ad needs to be clear, straightforward, interesting, customer-centered, and most importantly, relevant. Selling on the internet is just like selling in person. People will see for themselves that you are doing real business, and they will buy. And this is how to make money with Google ads.

PPC Classroom 2.0 Video: How To Pick The Best Offer For PPC Affiliate Marketing

What is PPC affiliate marketing? The answer could provide you with some of the best advice you've ever received, so listen carefully – I'm going to tell you something very important in this article. We'll get to PPC (or pay per click) later, but you've probably heard a lot by now about this affiliate marketing thing and I'd like to clear up a few misperceptions which are common to those new to the business or those thinking about getting involved in PPC affiliate marketing.

it's no wonder that so many folks find the concept of pay per click advertising attractive. After all, this is a business which one can start with little to no overhead and one which offers people the freedom of working at home on their own schedule. Naturally, what kind of marketing lets you advertise something without worrying about stock, taking care of customers or fulfillment? If you're somebody looking to ditch their 9-to-5 day job and to spend more time with your family, pay per click affiliate advertising can be an awesome solution. However, many go into this business with some misperceptions about the income potential; while it is indeed limitless, it won't happen on its own – as well as the level of effort and commitment required.

Yes, it's true that you really can make money while you sleep with affiliate marketing, but you're going to need some way to make people aware of your website in the first place; you can't market anything, even with the best website and the best product in the world of nobody knows that you have a product or service to offer! You will need to do some kind of advertising – and given that so much of the activity of affiliate marketing takes place on the world wide web, that's the best place to begin your advertising efforts. And that advertising should be in the form of PPC affiliate marketing.

PPC advertising gives you an efficient advertising channel... you are charged only when somebody clicks on your ad. One needs to design their ads on key words, the terms people search for in things like Google. The advertisements will show up right next to search engine results in the cost you'll pay is based on how popular those key words are. You can research keywords to find out which are cheaper to use and thus more cost effective for your PPC affiliate marketing venture.

A good strategy for pay per click affiliate marketing is to research keywords first and find ones which are commonly used but have little competition for them (Google has tools for this research) and then to find an affiliate program to on where these keywords can be used. You can then start a PPC affiliate marketing ad campaign based on these keywords which should bring you enough traffic to more than pay for the cost of these ads. The clever use of keywords in a PPC affiliate marketing business can make all the difference between an affiliate marketing success story and someone who just doesn't manage to make a splash in this business.

Check out this PPC Classroom 2.0 30 minute interview with an expert PPC affiliate (who I had never heard of before) who started with $5 just three years ago. Actually three years ago, he was making $1,600 a month, in a job he hated and was $20,000 in DEBT. Now he makes $7,000 a day! Go watch the PPC Classroom 2 video now.

How Can You Increase Blogging Activities With RSS?

How Can RSS Benefit Your Blogging Activities?

RSS can benefit your blogging activities in two different ways: it can help you generate traffic and it can help you retain traffic. RSS can profit the traffic generated by adding in new, specific content to your blog page automatically, and at the same time, promote traffic retention by making your blog content of better quality for visitors.

How can RSS benefit your blogging activities in other ways? If you own a blog, you will have to constantly update it with fresh content, so you can ping more often and this will help you to get higher rankings for your targeted keyphrases. By collecting the data, the RSS feed will aggregate specific targeted key phrases or words and add fresh content to your blog, so you don’t have to do it yourself. Each time a visitor gets to your blog through a search engine, it will record the RSS feed you are using and any updates, which will help them to recognize the content is current.

How can RSS further benefit the activities on your blog page? Your blog can also be enhanced by the number of individual visitors you get by using RSS to organize your updates. You will also get several backlinks on blogs and websites (which will increase your off-page search engine optimization score), it will also net you some unique visitors through direct links from other blogs and sites.

How can RSS benefit your blogging activities by recycling traffic? As your site works to aggregate several important main sites by using RSS feed, you most likely will also become an authority site aggregator, for people to use when looking for specific topics.

In summary, using RSS can benefit your blog by generating traffic, improve your actual search engine rankings and by increasing the amount of direct click-thrus you receive, and help you retain traffic by positioning your site as an authority aggregator, as well as, providing better, original content for blog visitors.