Google Ads Are An Art

The words that you use when writing Google ads are a whole lot more important than you think. The majority of folks out there are trying to get their problems solved. They want to find out about all the features of your products, as well as the cost. The big challenge for you as an advertiser is the limited space you have to work with. In Google ads, the headline is only 25 characters, and the body is only 35 characters. Therefore, your objective has to be a clear, simple and relevant message from your ad. 

The headline must contain the exact keywords on which you are bidding and paying for. Write anything else and you are getting robbed. Lots of marketers make the huge mistake of writing a headline that will push the product title or brand name, but you must know that most of the time people who are seeking solutions are always seeking information first and not a product review. Therefore, your Google ads must be as relevant as possible to what people really want. And if your potential customers feel that the ad is truly relevant, then they will click your ads, and your CTR will increase.

After the headline, you still have two lines remaining from which to sell your potential customer on your great product. The question to ask yourself is what would you be searching for if had this same problem? The answer is most likely that you would want to know about the features of your product and whether it can fill your needs. So the second line in your ad needs to be about the benefits your product is offering.

The final line in your ad should stress your wonderful offer. And you should have a unique offer or something that makes you stand out a little. Keep everything simple here, and do not include any call to action phrase.

In conclusion, a good ad needs to be clear, straightforward, interesting, customer-centered, and most importantly, relevant. Selling on the internet is just like selling in person. People will see for themselves that you are doing real business, and they will buy. And this is how to make money with Google ads.