Tuesday, October 14, 2008

On page SEO for newbie

On page optimization is an important aspect of SEO services and Search Engine Marketing. It is the way by which many elements on the webpage are corrent structured so that it can be discovery by search engines for targeted keywords or keyword phrases.   

On page optimization is pretty easy and must be a target not only for the main web page but also for every single content page within the website.

The following are the few of the techniques of On Page SEO web design optimization:

  1. Add Keyword in Title: Include ONLY our main keywords. The least amount of keywords you can put in the title, the more important Google will give to every key words and the higher the site will rank.
  2. Add Keywords  in

    header tags: The

    header tag should be as far towards the top of the page as possible. You can think of an

    header tag as a title for whatever content you have on your page.

  3. Add Keywords  in

    header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the

    header tag. The

    tag should be placed somewhere towards the top half of your webpage

  4. Keyword Density: It is the percentage of the number of times the keyword or keyword phrases appear as compared to the number of words in a particular webpage. Remember to mention every keyphase in a natural way when you are writing
     
  5. Bold or italicized keyword text: Bold is used as strong and italics are used as emphasis tags in the body copy of the blog posts. This will help the search engines like Yahoo which words/phrases should be given more weight.
  6. Nicely include image or photo tags: image tags is the description of the photo or image for google or other search engine. You should always include the key word and phase in the alt tags to increase key word and phase dentisity, but not overdo it.
  7. Anchor Text: It is the clickable or the visible text within the hyperlink.
  8. Keywords included URL: Search engines account the keywords used in the URL. So it’s a good habit to include your main keywords in the URLs of your web site. 
  9. Link structure: If the navigation menu of a website is structured then the visitors will navigate the website with just few clicks. It is essential for the consumer. This will also benifet the search crawler to get several URL to follow.

 

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