A Profitable Internet Solution to Today’s Economic Crunch

What is the number 1 solution to helping your business survive during times of economic recession? The answer appears to be obvious. More customers. 

If you make money selling products or services to local clients you are most likely seeing a serious dent in your profits. Even though these are hard times and clients are not spending money like they used to, you can still boost your profits. 

How? By gaining more visibility than your competition When it comes to visibility offline, everyone knows that having your business in a heavily trafficked part of town will bring you far greaterprofits than if your business was far from town where there was little if any traffic. 

Gaining visibility through Internet traffic works the same way. In order to gain a substantial amount of new customers through the Internet, you need to have a website.

Yet, it is amazing just how many business owners do not have a website for their business. What is more amazing is that business owners who have a website are not taking advantage of the one thing that could give their business the ultimate boost in profits. 

What could make such a huge difference? 

Search engine visibility. More and more people are turning to Internet search engines like Google, Yahoo and MSN to find local services and businesses. Your website may be listed in every one of these search engines. At this point you may be thinking, “My site is listed in those search engines.” However, there is a difference between being listed and being visible.  

Let me give you an example. I live in Redding, Ca. The owners of Country Entrees happen to be friends of mine. They own a type of take and bake fresh food restaurant. The name of their restaurant is Country Entrees. However, the only way you will find that restaurant in Google is if you type in the actual domain name of their restaurant. You won’t find their website by typing in Redding take and bake restaurants. Low carb restaurants in Redding or Redding restaurants. 

Although it is important to have a website, it does not offer a lot of benefits to the owner if their website is not properly listed in the top search engines. In order to improve this situation a website owner needs to do one of two things. 

1. Learn how to optimize their website for search engine traffic and do it themselves.
2. Hire a search engine optimization service to do it for them.

The first option is the cheapest way to do this. However, cheap is not always beneficial. Why? Because your time is valuable and learning how to become a search engine optimization specialist will require you to spend a lot of time and money to get it done right. 

In addition to the time you will spend learning how to do this, there are monthly chores that are required in order to maintain a good listing position in the search engines. 

The time saving solution is to hire a search engine optimization specialist (SEO). A good SEO specialist will help you understand how to gain more visibility through keyword search terms. 

Now that you understand a little more about how search engines can help your business become more visible, you may be wondering what the owners of Country Entrees will do to increase their own visibilty. At this time they are in the process of making the decision to hire our new Redding Search Engine Optimization team or simply leave things as they are. Time will tell.   

I’ll be covering some tips on how to find a quality SEO specialist in my next article on search engine optimization. 

Article by Chrisi Darrington – Introducing Redding search engine optimization for businesses looking to gain more visibility online. Visit www.reddingseo.com for more information.