Discover How To Get Gobs Of Fresh New Traffic Today

It is no secret that in order to make a living on the Internet you have got to have lots of traffic. It is common knowledge and it is something that you know you have to have but you don't necessarily know how to grasp. The reason you built a web site in the first place was to maybe sell products, like a Rainbow vacuum performance power nozzle. Probably you have spent numerous hours trying to build the perfect web site. You may have used or any of the many other publishers to build your web site.

If you can manage to get large amounts of traffic you will be able to convert them into paying customers. At least that is the hope of most web site builders. Some of the larger web sites that have been created at great expense over the years have fallen by the wayside. However, there are many small sites that have done quite well selling things like the Rainbow vacuum.

By using Google Adwords you can zero in on your primary audience. Let's say that you have a web site that sells Rainbow vacuum parts, given a choice, which would you rather have, one thousand visitors per day of a general nature searching for everything under the sun or one hundred visitors looking specifically for vacuum cleaners. My choice would be the one hundred unique visitors looking for the cleaners. Why, simply because my conversion ratio would be much higher.

Are You Spending Lots Of Money To Make Money

We have all heard the saying, "You Have To Spend Money To Earn Money". While not always true, it does have application when it comes to using the advertising service that Google has called Adwords. I've used Adwords on a continuing basis for several years now and I would have to say that I have spent a lot of money with them. But the other side is that I have made more sales than I would have otherwise. In plain English, I took in more money than I put out.

"You can never go wrong making a profit" is what the former student of Glenn Turner, James E. Tolleson and his brother Rodney Tolleson said. This is correct, with one caution. If you spend one thousand dollars in advertising and make one thousand dollars, you have made a good investment. if you spend one thousand dollars to run ads and only make one hundred dollars in profits your risk reward ratio is too high.

What risk reward ratio is proper? That is something you will have to decide for yourself. I like a three to one ratio. If I can spend one thousand dollars running ads I'd like to see a 3,000 dollar profit.