Monday, November 17, 2008

AdWords Help - Juggling Between The Numbers

Click Here For Free Info On Free AdWords Help

You need some professional AdWords help if you still haven't figured out a way to start minting money with your AdWords campaign. This is a non complicated and easy-to-use advertising program, offered by Google, which works on a pay-per-click principle. You pay Google a pre-determined amount of money each time a person clicks on your Ad.

Of course, what you pay for it determines where it will be displayed in the Google search results! The primary goal is to strike the best balance between the cost and the ranking. Here is some free AdWords help for you to minimize your cost in setting up your Google AdWords campaign and increase your revenue.

Click Here For Free Info On Free AdWords Help

Placing The Right Bid

Just like you optimize your website for keywords, you have to optimize your AdWords too. "Bidding" for the relevant keywords from Google; declaring the amount you are willing to pay per click for that keyword, which, in turn, determines the location of your Ad in the search results. For US customers, this amount can be as low as one cent per click and as high as the competition drives it! While it is not wise to set too high a price initially, it can also render your entire campaign worthless if nobody gets to see your Ad! So the first point in your free AdWords help tells you to find a balance between the position of your Ad and the CPC.

Analyzing And Modifying

Ideally, you should start with 1 cent CPC for all your keywords and gradually increase it by a cent each for those keywords which are suspended by Google because of being too low priced. Once you have more than half of your keyword list working, stop playing with the CPC for the keywords until you get at least 50-75 clicks. At this stage you don't need any further AdWords help from others. You can now start to analyze on your own as to which keywords seem to be working for you at the low CPC and which need further investment.

Click Here For Free Info On Free AdWords Help

Testing And Tweaking

Once you manage to cross phase 2 of the campaign, you just need one last bit of AdWords help, to keep you going strong! You must do a constant revision and testing of your work. You need to adjust the header, the design and the bid value. You need to keep finding ways of improvement!

Playing around with AdWords can actually be fun once you get comfortable with it! Whether you are a totally new entrant in the field of Internet marketing or you have been kicking this around for a while, but, not with much success, I am sure that if you keep the above few AdWords help points in your mind, you will be able to see a definite success in all your AdWords campaigns! Playing smart is the keyword here!

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