Location, Location, Location: Search Engine Positioning UK

Just as positioning is important in basketball when trying to grab a rebound, good positioning in a search engine's results is necessary when trying to grab traffic . First page, top half is like a beach front property . When using Search Engines to find information, products or services more people normally tend to visit sites that have been listed on the first or second page most of the time . Statistics show that click-throughs reduce exponentially after page 2 . Good Search Engine Positioning UK has some basic rules .

Engineering a Good Search Engine Position
It's as important to make sure your site attracts people as it is to make sure you have a quality site. Here's how to ensure your place in the search engine result helps rather than hurts . Like we always say nothing succeeds like experience and a sure fire way to ensure that you have executed your Search Engine Positioning in a structured manner is to use the services of a reliable and competent Search Engine Expert or company .

Search engines use search engine crawlers to index sites.  This results in Search Engine Positioning, so let's examine this .

1.    Search engine crawlers like keywords, so use them.  But don't go over board or the search engine will ban the site .
2.    Meta Tags such as Title should contain keywords . Sometimes it’s also a good idea to employ the use of popularly miss-spelled keywords .
3.    Search engines rely on link popularity to help position sites in search results . In other words having links from outside sites makes your site more relevant, a fact not ignored by search engines.
4.    Get involved with Affiliate and/or Affinity programs and opportunities. Affinity links are more important . When a site has a similar or related subject to your site, that's an affinity site . Here's an example.  Your site sells business forms, an affinity site offers business fax accounts. If a site send you traffic but their business has nothing to do with yours, that's an affiliate.  Link popularity also increases when blogs and other article and content sites link to you .

Now What
So far we have only looked at passive Search Engine Positioning . We are dependent on the Web Crawlers to spider or crawl our site and then index it according to the algorithms and rules the Search Engine uses to position the website in a Search Engine result page . But many popular search engines also have advertising spots in their search results . Find an SEO consultant to get that in process