Six Secrets On Page Search Engine Optimization

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There are two main areas that search engines consider when they're deciding how to rank your page:

The first is the stuff you have on your page and how signficant that is to what people are searching for. We call these kinds of on-page factors. The good thing surrounded by these types of is who you can optimize them pretty easily... it's quite simply a case of editing your website.

The second worry the search engines look at is how popular your site is on the internet. How many other sites are linking to you? Do you have big, important sites linking to you? What text do they use in your link? These ingredients are called the off-page factors.

In my undergo the off-page elements are more important than the on-page factors in determining your rankings, but on-page factors are still important. you are unlikely to get to the #1 spot in Google purely because of your on-page factors, but properties could make for the difference between being on web site 5 or web page 1, or making ranked 1st or 5th on page 1, so that's even pretty important.

Below are the 6 critically essential on-the-page search engine optimization factors:
#1: Include the keyword phrase that you are optimizing for in your

tags indicate the title of your webpage. Your title does not actually appear in the chief part of your page, but it does prove up at the top of the browser window, and the clickable text that appears at the top of your search listing in the searching the web engines. It's really vital that your

For example:

If you undergo written an article roughly how to stop a dog out of digging, then the title of the page can be: How to thwart a dog from digging | Stop Dog Digging.

Note how I used the | separator to add in some further keywords: this is a nice, natural way of doing it.

Another example: This time for an forecast targeting the keywords: World of Warcraft Mining Guide. Simply construct the title of the web site World of Warcraft Mining Guide.

I understand this sounds very obvious, but if I had a dollar for every time I saw a web page called "Page 1", "Untitled Document", or "New Page"...
#2: Include the keyword phrase that you are optimizing for in your

tags.

H1 tags are like headlines in a newspaper: The search engines read them first to find out what your web site is about. If the spiders find your important keywords in your

tags, your web site will be seen as !no! relevant for that search engine term.

Unfortunately many those of us do not use H1 tags on their ones because the default styling of an H1 tag is rather big and ugly. In reality it's very easy to style these tags with CSS so that they look well in your site AND capture the attention of the web spiders.
#3: Include the keyword phrase in your first and foremost 50 words (not counting header tags)

Many search engines pay more attention to the first 50 phrases on your page than to the rest of your content, so make insured that you've included your keywords at the very least once through the mainly 50 idioms (not in conjunction with your headings).
#4: Include your keyword phrase at least once every 100 words in the text of your page. (ie. Keyword density at lowest 1%).

The days of attractive to the search engines by "keyword stuffing" your webpage are long gone, but you should still ensure that your keywords appear a few times in the course of your page. I recommend somewhere between a 1% and 4% keyword density. Don't go any even greater than this, or your site might give the impression such as a spam site to the search engines, and may be penalized. You can analyze the keyword density of a page in Traffic Travis, underneath the Page Analysis » Words & Links tabs.
#5: Include your keywords in your internal links

You might have heard of "Google bombing", at which many people link to a certain page paying certain text and boost that page to the top of the search engines, even though that page can be on a completely many subject. This is because search engines use the phrases in your link text (otherwise famed as "anchor text") to figure out the nature of the page you're linking to.

This can be used to your advantage in your on-page SEO efforts, bringing about your pages a tiny amount step up for your keywords.

For instance, how many sites have you visited where you get back to the home web page of the site by clicking a big "home" link? Quite a few, I bet. All these ones are missing out on a few easy, free keyword optimization. They're optimizing their home page for "home" when they providing be optimizing it for their main keyword. You could change the "home" text to read "Dog training home", "Pie recipes home", thereby submiting yourself a boost for "dog training" or "pie recipes". If your keyword for a page is "stop cat scratching", then link to it based on your menu using the text "Stop Cat Scratching", or "How to stop your cat scratching".

The same goes for all pages on your site. Don't ever link to a page on your site using "Click here" unless you want to rank well for "click here"!
#6: Use good, original content on your site

The search engines don't want to display twenty sites with the same content. It does not provide a good experience for their users. So you will find that many search engines have what we engage "duplicate content penalties" for ones that seem to be displaying content very similar to content on another website. They're not really penalties as such... your whole site isn't going to be banished to a dark corner... your page merely can not rank basically highly in the searching results.

So what do you do if your content is the same as someone else's? This happens quite often, particularly if you're using content out of private label rights (PLR) articles, where hundreds of a good amount people might be working at the same thing. The trick is to reword the study to make it unique. Shuffle the paragraphs, use synonyms, and try to adjustment the article at minimum 25%, and preferably 50% to be on the safe side.

The other option, of course, is to write your own content or get it written for you. Try to get the ideal quality content that you can for your site, because the search engine engines are able to also pay attention to how for a long while people spend reading your site: The longer they stay, the more relevant your site looks. If they "bounce" away immediately, the searching the web engines will believe that your site is not a very good fit.

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There are a few other on-page factors such a have a bearing on your site rankings, but in general the six we've just discussed are the most important.

The good news for you is too Traffic Travis has a page analysis tool that will check up on a lot of these factors for you.

And do you want to know the best part? Traffic Travis is now FREE!