Sunday, November 9, 2008

Telling Good Traffic From Bad

Recognizing Good Web Site Traffic from the Bad

Everyday that goes by you can bet that any serious website owner is wondering how to get more traffic to their site. This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet.

Wild promises of high volume traffic and big bucks can sound so exciting to someone that wants to believe the promises made by these traffic hucksters. The problem is that high volume doesn’t necessarily translate into a high sales rate.

Getting good traffic to your site is when people click on a link related to their topic of interest and then they get directed to a website containing information on that topic. The bottom line is, that the best and most dependable sources of targeted traffic will come from links that people click.

It is important to be able to determine which clicks result in an actual sale. To track conversions from click to sales, depending on the type of shopping cart software you are using, you can then create a custom order confirmation page - i.e. the page that is displayed once the transaction is complete.

This is very easy to do if you’re using a payment processing service such as PayPal.

Each search engine and web site will attract certain types of users, often depending on their interests, age, etc., and these people all have different motivations for purchasing items. All of these things are important for you to know and increase website traffic, so that your advertising dollars will be spent in the most advantageous places.

By following these tips and advice you should be able to increase the traffic to your website dramatically.

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