Some SEO Components to Focus Your Attention On

A mountain of advice is available on the word wide web in terms of the things folks must do in order to get high rankings with the search engines for their WordPress posts. It is easy to feel baffled when you read all the information that's available, because some people concur with others while some completely differ and provide different advice.

You can be very leery of any advice provided by somebody who says you should use search engine submissions, or employ traffic exchanges sites.

Recently a distinguished group of SEO professionals provided their consensus thoughts to SEOmoz with reference to what's relevant to get outstanding search engine listings today.

In summary, here are the 4 most important search engine optimization ranking elements, in accordance with their consensus views.

Keywords that are Used in the Title

The use of the right keywords in the text for the title tag of a WordPress page is very important. Not only does it assist with improved search engine rankings, it also promotes better click-through from the SE listings to the WordPress site. It is of reduced value to be listed high in the results without receiving that many clicks. The primary purpose is to get as many targeted visitors to your web pages as possible.

The search engine bolds the keywords that were entered by the searcher. When the right keyphrase of the title is bolded, it gives the listing a higher opportunity of being noticed and receiving that mouse click. Notwithstanding, bolded keywords aren't the only element to think about when writing the title.

A cleverly crafted title, that invites the web surfer to click, can give you lots of extra clicks. It is more advantageous to get 100 clicks from the fifth listing by using an enticing title tag than fifty clicks from listing number 3 with a boring page title tag.

Anchor Text of Links to Your Site

The anchor text that is used in the link that points to your web site from an external site weighs heavily in the SE algorithms to figure out what your site is focused on. Additionally, what your web site is all about determines largely what keywords it will rank for in the search results.

If it's possible that you can exert any influence on the anchor text that other sites employ with their links to your site, then it is a very productive investment of your time.

A greater number of web sites that link to your site with a specific keyword, or variations of that keyphrase, will prompt the search engines to more eagerly believe that your site is focused on that certain keyword.

It's even better when the content of the destination page on your web site contains that specific keyphrase and phrases similar in meaning.

Global Link Popularity of the Web Site

The volume of links that point to your web site is used by the search engines to calculate the relative importance of your site. They take into account both quality of links and the quantity of the hyperlinks.

The importance of your site rises in the opinion of the SE's according to the number of distinct sites that link to your web site.

The building of links doesn't stop. One can never have enough links pointing to your site. It's true that one can build links too quickly and that could trigger some flags with the search engines.

Notwithstanding, if it's performed as an ongoing effort with a long-term view, every backlink deserves the resources spent in getting it. The links all add up to an improved perceived importance of your site.

Internal Link Structure of the Web Site and Resulting Link Popularity

Naturally, some of your web pages will attract more external backlinks than others. The pages that do not gain many links might be the actual income generating pages that you would aim to rank high in the SE indexes.

The internal linking structure, as well as the anchor text utilized for the internal links, is the way to distribute PageRank and reputation inside your own site. The wisest approach is to get the WordPress search engine optimization plugin that affords you total control over the internal linking on your blog.

Some SEO professionals say that an internal link has the same value as a link from an external page. That does not mean your site will gain high rankings by having nothing more than internal links.

What it does mean is that you could get a certain page ranked by having internal links pointing to it even though it doesn't have a lot of external links, on the condition that the rest of the site has gained enough trust from external links.