SEO Pillars

When you want to increase your website visibility and rankings it helps to spend a few hours studying.  You probably won't do much, if any, of the work yourself but you'll feel much more comfortable about the process after you have some education.  After all, you wouldn't want people taking advantage of your lack of knowledge.

Start by getting familiar with some of the basic SEO terms.  To start with if you're looking for a Michigan SEO you'll need to know what SEO stands for.  Onpage optimzation and offpage optimization are the 2 things you'll want to focus on.  Onpage optimization focuses on the structure and design of your website pages.  While it's not wise to overlook the onpage factors they don't go much beyond propert syntax and descriptions.  Offpage SEO is all about the things that don't exist intrinsically to your site.  Obviously!  To understand and be good at offpage SEO you simply need to know that it's a popularity contest. He with the most inbound links wins.  This can include pay-per-click campaigns that can drive immediate traffic to your site such as services offered by Web SEO PPC NY.

The question is where you want to invest your coinage?  If you've done your own design then you can probably do a fundamental check of these onpage techniques in short order.  It's hard to put a price on a very useful tool but if necessary it doesn't hurt to get in touch with someone in the industry.  This helps in taking care of any obvious errors or omissions.  It's also worth a small investment to see what your competition is for your product or service.  This can be achieved by utilizing a tool or contacting a local Michigan SEO for assistance.  It's not unreasonable to think that by using one or more of the available offpage solutions that you could be on the first page within 4 to 6 weeks.

At a minimum you'll want to get some initial education on both SEO options.  A bit of education will go a long way toward getting comfortable with much of the lingo.  In addition to being more educated you'll be able to understand what others are doing for you.