Wednesday, October 15, 2008

SEO Web Site for Yahoo and MSN

While performing SEO services, search engine expert consider one of two factors:
• Best SEO Practices must be considered.
• Discover what the search engine is searching for and optimization should be done accordingly.

We must pay attention for the 30-40 percent of other search engine market , like Yahoo and MSN. Yahoo and MSN search engines are similar in their difference with the Google search engine.

On-page factors:

MSN and Yahoo offer more importance to on-page seo web design and optimization than Google.
• Keyword Density: Yahoo and MSN give more importance to the keyword density than Google. The keyword density standard for Yahoo and MSN are much higher than the other search engine like Google. You should not do over the keyword density. 3%of keyword density is perfect.
• Keyword phrases must be used in the content with variations in phrases.
• Title Tags: The Title Tag includes the keyword phrase in the beginning. There is no need to write the name of the website at the title tag of every page. Just take in as a part of the main key phrase and for the first page, next to your name.
• Meta Tags: Google avoids Meta Tags but other search engines consider them.
• Keywords tag: It is recommended to use15 keyword phrases which are within the content and to avoid keyword spamming. Yahoo and MSN can penalize for keyword spamming.
• Description tag is quite significance for Google search engine.
• Content tags (H1, H2, bullets, italics, bold) In Google search engine, use the main keyword and phrase in H1 tags You can also put them in H2 and H3 tags. Keywords can be used in bold and italics.
• Clean code: Clean code is one of the most important features of Yahoo and MSN. Your website code is clean and W3 compliant.
• Internal linking: Internal Linking plays major role in Yahoo and MSN whereas Google pays less attention to Internal Linking.

Off-page factors: Yahoo and MSN have given importance to the quantity of incoming text, anchor text, but the stress on thematic link is not similar to Google. MSN and Yahoo are disposed to the Google’s concept with domain history and the web site URL link aging.

 

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